#53 Telling Shareable Stories with Your Brand

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 21 January 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the last of four episodes related to brands and storytelling. What good is a story no one remembers, or isn't easy for your customers, fans, and employees to tell? While it may not be as obvious as the first two points, having a story that is easy to share is every bit as important. Think of aspects of great stories that you could leverage for your own brand. A hero overcoming adversity, an unexpected or unique twist, or perhaps some element that is especially relevant to or resonates with your core audience. While an effective story arc (beginning, middle and end) is important, it's not enough. The story needs to resonate enough with both the teller and the listener. For example, it isn't beneficial if you have a story that could be compelling if it can't be embraced by the storyteller to drive the point home.

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Transcript

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0:00.0	AI had the time of my life.
0:07.0	AI never failed this way before.
0:10.0	From building timelines to assigning the right people and even spotting risks,
0:14.0	Monday Sidekick knows your business, thinks ahead, and takes action.
0:19.0	One click on the star and consider it done.
0:21.6	And I owe it all to you.
0:25.2	Try Monday Sidekick.
0:26.7	AI you'll love to use on Monday.com.
0:30.9	Hi, this is Greg.
0:32.7	Look for my book, The Agile brand on Amazon or on my website at the agile.world. Welcome back to the Agile
0:40.7	World. This is Greg Killsstrom. The last few episodes I've talked about storytelling and branding.
0:47.4	I started with the first of four items that I think is important for storytelling and
0:52.4	agile brands. First one was making an educational, giving someone a story and the background
1:00.0	and helping inform them so that they can inform other customers about you.
1:05.0	Second thing was making it authentic, making sure that what you're saying rings true, that it feels right,
1:12.9	that it doesn't feel like it's simply just a marketing message. Third thing was making it
1:18.3	relatable, finding a common point of interest, whether that's based on values, whether it's
1:24.5	based on a relatable story itself, a common experience, and how that's valuable in being able to share your story with your customers.
1:33.3	Today I'm going to talk about making it shareable.
1:36.3	And when I talk about this, I don't just mean hitting the share button on Facebook or social media.
1:43.3	Well, certainly that's important, particularly these days.
1:48.2	We want to make sure that the stories that we share with our customers
	...

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