#51 Telling Authentic Stories with Your Brand

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9 • 113 Ratings

🗓️ 7 January 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying something isn’t enough. Claiming to be the best, the fastest, or the friendliest means nothing without proof, and the proof isn’t just statistics, but meaningful interactions that build relationships.

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Transcript

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0:00.0	Spark your creativity with the Sims. Sometimes you might feel like you're not creative
0:07.0	and you have to go in search of your creative spark again.
0:10.0	Maybe this is catching up with creative friends, experimenting with a new look or trying out a new recipe.
0:16.0	And thanks to The Sims, inspiration is just one game and one spark away.
0:21.3	Ready to spark something. Download the Sims 4 and play for free.
0:27.0	Hi, this is Greg. Look for my book, The Agile Brand, on Amazon or on my website at the Agile.
0:35.0	World.
0:39.0	Welcome back to the Agile World.
0:40.0	This is Greg Kistram.
0:42.0	In the last episode I started talking about storytelling and agile brands.
0:47.0	I talked about how making a...
0:50.0	I talked about having an educational component to your branding and messaging
0:54.8	helps other people not only relate to it but gives them something that they can
0:58.1	share with others that makes them feel part of the in crowd insider, so they can share that with others.
1:07.0	Today I'm going to talk about the importance of making the stories authentic.
1:11.0	I think we hear a lot about generational things like millennials wanting authentic brands
1:16.4	and I'm sure Gen Z as well, but I think everybody wants authenticity in their brands.
1:26.0	Everyone is looking for something that they can relate to. Everyone is looking to align their values with brands,
1:30.0	even us older folks like myself.
1:33.8	A recent survey by Conan Wolf found a large majority, so about 90% of consumers,
1:40.6	felt it was important for brands to act with integrity at all times.
1:45.0	This means a lot about authenticity.
	...

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