515: Step-by-Step: How to Be Your Own PR Agent

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 22 November 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is PR part of your plan? What exactly is PR? How does it integrate with your marketing and advertising strategies? Where should you begin as your own publicist? What can you do right now to land the coverage you deserve? As a solo-preneur, adding “publicist” to the long list of titles under your name might feel like a stretch of your already thin time, but once you hear this conversation, you’ll see the power of even a little time devoted to landing media coverage for your brand.

Jen Gottlieb, Co-founder and Chief Mindset Officer for the acclaimed PR company, Super Connector Media, uses her decade of performance and mindset experience to help entrepreneurs connect with the media so they can share their knowledge with the masses.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jengottlieb

Transcript

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0:00.0	Where PR and mainstream media comes into play would really, really skyrocketing your business
0:06.8	is it's not just you saying you're awesome?
0:09.7	It's a trusted more credible source saying you're awesome.
0:13.2	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:18.7	and helping you to navigate both the messy and the magical seasons of this thing called
0:23.0	life.
0:24.0	I'm a small-town mama who took a $300 camera, grew a successful photo biz, and now I
0:28.4	work from home in Runa7 figure online business.
0:31.1	I teach you the tried and true secrets to building a career you adore.
0:35.0	Shia away from the real talk?
0:36.7	No way.
0:37.7	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:41.6	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:45.5	school.
0:46.5	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged while
0:50.1	you learn.
0:51.1	This is the Gold Digger Podcast.
0:54.1	One last question for you, is PR a part of your plan?
0:58.3	As a solo pranour, adding the title publicist to the long list of other titles under your
1:03.8	name might feel like a stretch of your already thin time.
1:08.5	But I promise you once you hear this conversation, you'll see the power of even a little time
1:13.7	devoted to landing media coverage for your brand.
	...

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