514: My Playbook for Using Metrics to Plan Business Decisions

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 17 November 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Knowing your numbers is something a lot of business owners avoid. What is it about numbers that’s so intimidating? Even as a total self-proclaimed analytics nerd who’s obsessed with strategy and tracking and all things metric-oriented… there IS something vulnerable about stripping away the vanity metrics or the social media facade to only look at the black and white numbers and what they have to say about the health of your business. I’ll be walking you through the 6 must-know metrics for you as a business owner. Are you ready to dive on in and talk numbers with me? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/metricshelp

Transcript

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0:00.0	It's important to understand the breakdown of how your money is being put to use.
0:06.4	The more in touch you are with your expenses, the more likely you are to make sure that
0:10.8	any money out is tied to a tangible measurable result that you can keep track of as a business
0:15.8	owner.
0:16.8	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing
0:21.5	numbers and helping you to navigate both the messy and the magical seasons of this
0:25.7	thing called life.
0:26.7	I'm a small-town mama who took a $300 camera, grew a successful photo-biz and now I work
0:31.8	from home in Rema 7 figure online business.
0:34.4	I teach you the tried and true secrets to building a career you adore.
0:38.3	Shia away from the real talk?
0:39.9	No way.
0:40.9	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:44.9	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:49.4	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:53.1	while you learn.
0:54.3	This is the Gold Digger Podcast.
0:57.0	I'm not going to lie, there are a few TV shows that I am embarrassed to admit that I am
1:02.5	a giant fan of, including Real Housewives, MTV The Challenge, Bravo Below Deck, but one
1:09.2	show I am unashamed to share that I am obsessed with is Shark Tank.
1:14.7	Like I love seeing passionate entrepreneurs creatively picture ideas and as someone
1:20.2	who myself is starting to invest in other companies, I obsess over how the sharks ask questions
	...

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