We are often way too close to our own competencies, to our own genius, to recognize that we are, in fact, experts in something, or that we know something that could help someone else.

Hey, my name is Jenna Kutcher, and I am obsessed with all things business, marketing numbers, and helping you to navigate both the messy and the magical seasons of this thing called life.

I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work from home in Rema 7 figure online business.

I teach you the tried and true secrets to building a career you adore. Shia away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here.

Think of this as your one-stop shop for happy hour with a gal pal mixed with business school. Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.

This is the Gold Digger Podcast.

Chances are, if you're an entrepreneur, or maybe you struggle with how to describe what you do or the titles that you give yourself, you're likely met with this question.

Goes a little something like this. Somebody asks you, how do you actually make money doing that?

I get this question all the time, whether I'm talking about my blog or even this show, super natural for people to be curious, especially when it comes to a more nontraditional job or career route.

Drew and I, we always smile at one another whenever we meet someone and share a little bit about our lives or how we travel or split our time in different locations.

People generally turn to Drew and they'll ask him, so what is it that you do? And it's the best when he explains that he's lucky to be a stay-at-home dad, and then the attention shifts to me, and it's up to me if I want to try and explain my business or just play the whole conversation off with a smile.

Now, we've gotten used to this over the years, and I think people's curiosity generally stems from not understanding the space that we operate in, or the digital entrepreneurial space, or how different entrepreneurship can look for all of us.

From telling my grandparents that this podcast is kind of like a radio show, mixed with a sermon about business, to explaining how I teach courses online, it can all kind of be this mystery to those who aren't in the digital entrepreneurial space.

I mean, it can even be a mystery for those of us who are in this ever-changing space.

But the truth is, is that every business is different, and that's sort of the beauty of entrepreneurship.

We all utilize different tools, create different offers, show up and serve in different ways, and if we're lucky, we get to do what we love and get paid to do it.

We have different levels of experience, varying goals, a unique definition of success, and individual ways of approaching things like marketing, problems, outreach, strategies, and sales.

So today, I wanted to pull back the curtain even more on the five things that influence my bottom line the most, those tools, strategies, and offers that drive our profits most strongly into our business, and how you can utilize and optimize them for yourself, in case you're in the market for some new or new resources.

Some new or some different approaches to how you share and show up and sell your stuff.

All walk you through the strategies that move the needle the most in my business, and that I truthfully believe can help impact your business's bottom line, whether you're brick and mortar, an online business, or whether you offer product services, or even digital offers.

So, are you ready to walk through how we actually make money doing this thing, and how you can reap the same rewards? Let's get into the needle moving goodness.

Since I joined the HubSpot podcast network, I've been introduced to so many new business podcasts, and I can't resist sharing the goodness with you.

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