Most sellers are still sleeping on the one thing that can double your conversion rates

overnight.

It's not new keywords, it's not better photos, it's video.

And right now the gap between sellers who use video and those who don't is wider than it's ever been.

What's up, guys?

Welcome back to Built by Business.

I'm Andy Ice.

We talk about all things, e-commerce, Amazon, entrepreneurship.

And today I'm going to break down why video is still one of the biggest untapped levers in e-commerce, especially on Amazon. And I'll show you how new

AI tools make it easier than ever to create video content that actually resonates with your

target customers. Video matters on Amazon. Amazon itself reports that adding video to your listing

can increase sales by up to 9.7%. That's from an Amazon Ads case

study in 2024. Just to put this into perspective, if you are selling $100,000 per month

on Amazon without a video on your listing, simply recording a video and uploading it to your product listing could increase sales

by $10,000 per month. So over the course of the next year, that is an extra $120,000 in sales.

And let's just take it one step further. Let's pretend your net profit on this specific product listing is 15%.

That means by simply adding a video to your product listing, you could make potentially an extra

$18,000 in profit over the course of a year.

$18,000 going into your pocket by simply adding a video.

And here's the crazy thing. You don't need to spend $18,000 to make that video.

In fact, I just made a video for one of my Weevo's agency clients. He happens to be a close family

friend of ours.

...