If you're listening to this and you're thinking, man, I just don't know if I should raise my prices.

You know, what if nobody buys? What if, like, what if my program just isn't good enough to justify

higher prices or who am I to charge that much? Look, I had these thoughts, too. In fact, when Aaron and I

first got together in business, she had a program in her company, she was charging $250 a month.

Yo, what up, everyone? Popping in. I've not done a live here in forever. I was getting ready

to record a podcast here. You can see the setup. And I thought, you know what, why not just

go live? Because why not? So what I'm going to talk about today, I'm going to give you five

reasons to raise your prices. But not just why you should do it. I'm actually going to give you a pretty simple process to follow

to allow you to do it in a way that's going to be more comfortable, right? So ultimately at the

end of the day when it comes to raising prices, and what's up for those of you guys

on the fitness business podcast, Jordan, your host here. What's up, guys, joining live.

So I'm going to talk to you all about how to raise prices and why you should raise prices.

And before we get into that, you know, one of the easiest ways to raise prices is when someone

asks you how much your program is, you just say instead of 1,000, you say 3,000.

And obviously, I'm being a little bit facetious here.

There's like more to it, right?

But the ways that you can do this is by having a more clear, well, honestly,

marketing to a more affluent market, which I'm going to explain to you how to do that,

like how to target and speak to and market to people who have money versus those who don't

have money versus those who don't have money. Number two is having a more clear and

quantifiable in result that your offer actually creates. And three is by adjusting sort of the value

proposition of your offer, giving more value, which comes as a byproduct of raising your prices.

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