you are solving as a health and fitness coach an insanely valuable problem.

Insanely.

And like you have to remember this for so many reasons.

One, because I think oftentimes we're afraid to charge what we're worth.

Two, I think we get caught in our head on just the sales cycle.

Can I fall up with this person?

Should I not?

Am I being annoying?

But three, like all the things I said about if you're

going to repeat yourself a lot, you have to have a lot of empathy, compare, care, compassion,

you're not going to do that day in and day out if you really, really just don't think you're

changing lives. Hello, hello. Welcome to the fitness podcast. I'm excited to chat with you about this today because I think it's going to resonate for some of you.

Like you've already experienced many of these things. For those of you who are early on in your coaching journey, I hope this helps. I hope this really helps save you some headache.

So backstory, in case you didn't know about me,

um, I ran an online business business before IFCA and I did that for about a decade. So I started

that in 2013. And between 2013 and 2018, I personally coached 3,000 people, like one-on-one, 3,000 clients. So do the math, and I was

inundated. I at any given time, had a personal roster of about 200. It was crazy. I was working at

minimum 70 hours a week, mainly just on client fulfillment, because I had lead gen pretty dialed in back

then and it was the freaking Wild Wild West, 2013, 2014 in terms of organic lead generation

and the algorithm. It was actually before algorithms. I don't know if you know that that was the

thing, but when your feed used to be in sequential order, so you could pretty much just guarantee

that you'd make posts, people would see them. It was crazy. I also didn't take sales

...