#50 Telling Educational Stories with Your Brand

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 31 December 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or product they like. Chances are, one of the things that stood out was something they learned while reading about the product, reading its history, or maybe even using the product. People like to share something new or unexpected about brands they love with their friends, family and colleagues. Giving them something they can use to teach others motivates them to embrace and remember the information. In the act of teaching someone else, they also build greater affinity for your brand or product.

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Transcript

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0:00.0	Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the
0:06.4	agile. World. Welcome back to the Agile World. This is Greg Kistram. In the next few
0:14.9	episodes I'm going to talk about storytelling and Agile Brands. I'm going to go through
0:19.2	four different aspects of storytelling that I think is important and that Agile Brands need to
0:24.3	adopt to be successful. The first one which I'll talk about in a few minutes is
0:29.9	making it educational. The second thing is making it educational.
0:33.0	The second thing is making it authentic.
0:37.0	Third, make it relatable.
0:40.0	And finally, make your story shareable.
0:44.0	Let's talk about making it educational.
0:46.0	I think one of the interesting things about brands and storytelling
0:50.0	is when you have a good story that someone can share with other people,
0:55.0	people like to educate other people.
0:58.0	People like to teach other people things.
1:00.0	So when you give them an insight, when give them something some insider information let's say it makes it interesting it gives a hook that someone can tell you about this place that they know and by the way did you know that
1:14.0	x y z about it it kind of gives a
1:18.0	it makes them feel like like they're on the inside like they're there
1:22.0	a vip and part of the club.
1:24.7	There's a donut shop in I live in Alexandria, Virginia
1:28.0	and there's a donut shop called Sugar Shack there.
1:31.5	And you know, they make great donuts but they have this the
1:36.8	speakeasy it's called Captain Gregory's so great name obviously but I will say the the place doesn't have great drinks or great food necessarily, but I like that I know about it.
	...

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