It's not as if, like, okay, I just say that I help busy women in my bio and the busy women are like, you know what?

Since you help busy women, I want to pay you $600 instead of $200 a month.

That's just not how it works.

Nishing down is a part of it.

It's about 25% of the equation.

It focuses on the who.

It doesn't focus on the what.

So what happens is coaches become the symptom solver solution pusher. It's just not like a good

feeling to it. They're saying, you know, I help busy women lose weight. I help mom's tone up.

I help dads build muscle. It's like, okay, cool. How? Like the question mark in their brain is how.

Like that's why they want to, that's why they want to pay you.

Yo, what's up? Welcome to the fitness podcast. So I just recorded an episode. That was a two-part

episode about how like Hermosie got it wrong with the value equation, which is a good reason

for you to click on an episode, right? That episode is packed with how my belief is really

that your offer doesn't have to be more valuable. It's that you have to be more valuable,

especially as a health and fitness coach, especially in the beginning. And so in that previous

episode, I gave a formula for increasing your intrinsic worth. And I highly suggest you go back to that.

Whoa, I almost just fell off my chair.

Oh boy, we keep it professional around here.

I highly suggest you go back to that episode,

especially if you're someone that's looking around and you're like,

how was the fitness coach charging $800 a month?

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