506: Power Talk Friday: Natalie Norcross: A Design Partnership

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 31 January 2020

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome! We have Natalie Norcross, the CEO and Founder of A Design Partnership, back on the show today. (She was previously in episode #162.) Natalie started her career as an interior designer. She then built a highly successful residential and hospitality design firm, and after she sold it in 2008, she was repeatedly approached by interior design and architectural firms to assist them with their marketing and business development. And this was how A Design Partnership was born. In today's episode, Natalie talks about the four areas you need to focus on when going after press for your design firm. She also discusses how to make PR more accessible to designers, and she shares her strategies for goal setting, running her firm, and achieving success. Be sure to listen in today, to find out what this #smartlady has to share! A Design Partnership has grown to become a dynamic group of experts who are passionate about helping clients transform their brands and evolve their businesses. From content curators to data-obsessed experts, Natalie leads a dynamic team of design-savvy people who know the industry, love their craft, and are fanatical about helping brands grow. Natalie has more than nineteen years of experience, working for interior designers, architects, builders, developers, and hotel and home brands. Her firm has a proven track record of driving exposure and placements through their PR. Natalie is an Official Member of Forbes Agency Council as well as a regular speaker and panelist in both the communications and design industries. Tune in now, for more! Show Highlights: Having systems in place will allow you to sell your business. How Natalie's agency was born. Systems lead to success. Locking things down and getting things organized in your business. Focus on your goals to achieve your dreams. Ninety days of intention. Focus on becoming the best version of yourself. Success is all about service. Natalie talks about her superpower. Natalie describes her wonderful team. Working with success metric for each client. Accountability is a great mirror. Developing a growth mindset and surrounding yourself with positive people. Everything in your life is figure-outable. Some advice about PR. Great tips for getting press! Getting published with Interior Design PR in 2020. Previous shows mentioned in this episode: Natalie Norcross 1st show #162 Ren Miller #12 Ashley Hotham Cox #321 Amy Flurry #108, #323 Alex Gourlay # 447 Links: Website: A Design Partnership Instagram: A Design Partnership Pinterest: A Design Partnership Facebook: A Design Partnership New Launch: Interior Design PR

Transcript

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0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com
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0:35.0	scaling from 1 to 3 or from three to ten or from ten to
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0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.7	by investing in the success of your team.
1:06.8	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast. Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up, so I know and I understand the challenges you face in running your interior design business. I also know that your talent alone isn't enough to ensure your success.
1:30.0	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:36.4	But make no mistake about it, we have our share of fun here too, mixed in with those aha
1:41.4	moments that I love so much. This isn't fluff.
1:44.6	Nobody has time for that.
1:46.2	Whether you are a new interior designer or a season designer,
1:49.9	I am here to help you create and to manage the kind of interior design firm that you dream of.
1:55.7	It's straight talk and it's action.
1:57.8	Are you ready?
1:58.8	Let's get started.
2:03.0	Hi, welcome to a well-designed business. We have a returning guest today, Natalie Norcross.
2:08.8	Natalie is the CEO and founder of a design partnership. Natalie has over 19 years experience working
	...

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