505: Eric Ross: His Process for Selling Accessories and the Reveal Install

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 29 January 2020

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to our special bonus show! Today, as promised, we will be sharing our conversation with Eric Ross about his business philosophy, his process for selling accessories, and the way he manages his reveal install day. Eric's process is unique and very unusual. Be sure to listen in, to hear what he has to share. Eric has been a professional decorator for more than twenty years. Although his preferred design style is traditional, he listens to his clients, to help them discover what they love, and what they respond to because he believes that everyone's home should represent who they are on their best day. Tune in today, to get some great advice from Eric! Show Highlights: Eric doesn't deliver a project piecemeal. He only reveals it when it's ready. Eric takes risks when making purchases for his clients but they seldom ask to return items. It is important to look at what you're trying to achieve, and the value you're bringing to people, and stick to that. Know that your job is to make things beautiful and if something gets returned you have still done your job. Eric loves to wow people at the install. People who appreciate Eric's value and want a beautiful home will be willing to pay the price he's asking. It's Eric's job to design a room to completion. It's the client's job to decide on the budget. The designer needs to learn what makes the client tick. Links: Website: Eric Ross Interiors Facebook: Eric Ross Interiors Instagram: Eric Ross Interiors Pinterest: Eric Ross Interiors Mydoma Studio: A Well Designed Business A Well-Designed Business® 4th Birthday Party

Transcript

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0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com
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0:35.0	scaling from 1 to 3 or from three to ten or from ten to
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0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.7	by investing in the success of your team.
1:07.7	Welcome to a well-designed business.
1:09.7	My name is Luann Nigara, and I'm so glad you found this podcast. Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up, so I know and I understand the challenges you face in running your interior design business. I also know that your talent alone isn't enough to ensure your success.
1:31.0	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:37.4	But make no mistake about it, we have our share of fun here too, mixed in with those
1:42.0	aha moments that I love so much. This isn't fluff. Nobody has time
1:46.4	for that. Whether you are a new interior designer or a season designer, I am here to help you
1:52.3	create and to manage the kind of interior design firm that you dream of. It's straight talk and
1:58.0	it's action. Are you ready? Let's get started.
2:06.8	Hi, welcome to a well-designed business. As promised, here is my conversation with Eric Ross, featuring his philosophy and his
2:12.1	process for selling accessories and for the process of the reveal install.
2:17.9	Okay.
2:18.2	I've never heard anyone describe this accessory selling and reveal install process exactly
	...

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