We are moving into a new year and the fresh start effect is in full swing. You've more than likely

bought a new planner and are open and ready to receive ideas on how to be more efficient.

The truth is there's no right way to be productive or manage your time. Instead, it should be customized to

your priorities, your life stage, and your preferences. Today I'm joined by Elizabeth Cook,

our accountability coach here at BizChicks, Inc. to share how we can all define the non-negotiables in our life.

Those decisions we make in advance about what will and will not be part of our daily,

weekly, or monthly calendar, those activities that bookend or permeate our day.

Of course, you will get some of our favorite strategies and hear

results of things we have made non-negotiable in our weeks. I think you'll leave

inspired to look at time management and productivity in a new way.

Before we dive in, may I welcome you to the Biz Chicks podcast, which has been a free resource

for women entrepreneurs since 2014. I'm your host, Natalie Eckdal. I'm a business strategist,

former competitive swimmer, out-of-the-box thinker, author, speaker, mama, caregiver, MBA, and CEO of BizChicks, Inc.

My passion is helping women's service entrepreneurs grow and scale their businesses to first

six figures in revenue and then six figures in profit. We help you do this so that you can build wealth, have a greater

impact, and create more time for your VIPs. My VIPs are my husband Mark, our three kids ages

six to 19, and our two sibling, Bengal cats. I have a very full life running a home family and

this dream business where my team and I

coach and train high-performing women entrepreneurs from around the world. May I encourage you to get

as much help as you can afford at home and in your business. And remember, just because you can do

something does not mean that you should.

Elizabeth Cook, it seems like this time of year people are hyper focused on being productive.

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