He started his first gym out of a 500 square foot storage closet.

Push, we got it, come.

I worked his ass off to build a world-renowned brand while becoming a legend in the sports performance industry.

It took 12 years of working my off to turn this little gym into a world-renowned place.

And I'm not going to be satisfied until we are,

number one in the world, in the country on this block everywhere.

Woo!

Damn!

I'm not trying to blend with the crowd.

I'm trying to make an impact in this industry.

And now he's bringing his personality, passion, and expertise to you through this powerful podcast.

Welcome to the Industrial Strength Show.

Here's your host, Joe, to Freiko.

Hey guys, welcome to episode number 5004 of the Industrial Strength Show.

This is the first show of 2025.

So let me be one of the first to wish you all a very happy new year.

I hope you all had an amazing holiday, amazing new year.

We've officially come to the end of the holiday season, I guess, which is always, I don't know,

I feel like it's like a little depressing. I'm a guy who does enjoy

the holidays. But at the same time, I'm happy to get back on somewhat of my normal work

routine and schedule the holidays. Definitely throw that completely off and especially this

year with Christmas and and New Year's day falling on Wednesday like right in the middle

...