503. 5 Biggest Roadblocks Health + Fitpros Face When Building a Business: With IFCA’s Head of Product Cory Carp [Part 1 of 2]

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 18 January 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's head of product Cory Carpenter as he's back in the studio to discuss the 5 biggest roadblocks and what he sees working with coaches every single day. We'll highlight the first 2 in this episode and finish up next episode with the last 3.

Time Stamps:

(0:35) Cory’s Start in Business and Joining IFCA

(3:36) IFCA Student Examples

(6:55) Two of the Biggest Roadblocks Coaches Have in the Beginning

(13:36) Generating Leads

(17:52) Coaching on Limiting Beliefs

(20:00) Crashing a Wedding and Cold Outreach

(20:12) Cory's Personal Strategies

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Transcript

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0:00.0	And the thing is, is the character that gets built through that process alone, that fear and that
0:04.9	overcome, that breaks the necessary beliefs that you're going to have to have to move to the next
0:09.7	level. Because if you don't break that first belief and get over that first barrier, you're not
0:14.0	going to get to phase three, face forward because it's still going to be there. What's up,
0:17.8	everyone? Welcome back to the show. Today I'm really excited. I got my good friends,
0:26.6	longtime partner in crime here in the IFCA world. We got Corey Karp, man. Corey Karp has,
0:31.5	man, I'm excited for you guys to learn from Corey today because I can say without Paul's, that Corey is the most knowledgeable and skilled tactician when it comes to business on our team.
0:37.5	Corey, man, how you doing, brother?
0:39.2	It is like your third time back, right?
0:41.9	Yeah, second or third.
0:43.0	Second or third.
0:43.9	And Corey, man, there's so many things.
0:44.9	If you want to learn more about Corey, you're going to definitely be blown away just by his
0:47.8	understanding of business, especially fitness businesses.
0:50.2	But give a quick recap because you were pretty successful in your own right, right? Like you built a went from personal training, COVID shut you down.
0:57.4	You fucking took action, joined IFCA, crushed it.
0:59.5	And then I was like, hey, bro, you should probably just come over here and let's build this thing together.
1:03.9	Yeah, man.
1:04.2	Well, thanks for the introduction.
1:05.3	I appreciate it.
1:06.5	Hopefully to live up to that type. But yeah, so I started building my in-person training business
1:12.7	in about 2017, built that up to full-time, six-figure in person. And then COVID came, shut
	...

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