I remember when this question first came up. I remember rolling my eyes to some extent, because I think the first number I heard was like $50,000 or did it with Jay-Z.

It's grown. Yeah, clearly it's like it's appreciated it. It's definitely grown, I guess, because Jay-Z's richer now. I guess we got to grow the number for whatever reason.

Hi, I'm Eric. And I'm Brittany.

And this is for colored nerds.

The weekly show where we peel back the layers of black culture we rarely discuss in mixed

company.

Today, we set down with Dan Runcie, host and founder of Trappital Media.

So Trappital is a website, newsletter, and podcast dedicated to covering the

culture's biggest and most innovative deal makers. From record-breaking brand partnerships

to writing a case study on Beyonce's surprise album drop, literally Dan does it all. We got to chat

with Dan about his process, what it's like to interview moguls like Issa Rae about their business strategies, how commercialism is changing what it means to be an authentic artist, and perhaps most importantly, we asked him the half a million dollar question that's had our timelines in a choke hole for years.

Find out the answers to all those and more after the break.

Dan Runcie, welcome to the show.

We are so excited to have you here today.

Thank you for having me.

Big fan, as both of you know, been following the journey.

I feel honored to be here.

Oh, thank you.

Thank you.

That makes a lot.

So with Tropital, the site, newsletter, podcast, you know, you specialize in this awesome mix of part journalism, part kind of like cultural critic observer at the intersection of

business and hip hop.

...