So here's the thing, entrepreneurs, leaders, sales people. We all want to create consistent,

repeatable, and scalable ways to grow our business and our income. And we want to do it better,

faster, and more seamlessly. Why?

So we can actually enjoy our lives, take vacations,

and spend the quality time what we want

with the people that we love.

How do we do all this without spending a fortune

or running ourselves ragged.

That's the big question, and this show is dedicated to the answer.

So here's the thing.

Here's the thing. Sitting down with my coach, my mentor, he would say that

there's a problem there's an unlimited number of ways that you could position yourself. But if I gave you 40, you'd get lost.

I'm going to give you five, right? And I'm going to reinforce one specifically that I believe is the most important one that all of you have to do.

I'll give you five but you'll know the one that is most obvious, maybe one and a half.

So here's the first one.

Write this in your notes.

In your marketing, where do you make an offer, a promise, a claim, a guarantee that by working with you I will get a result?

Where in your offer am I going to read an offer,

a promise, a claim, a guarantee that reduces my risk and even though I kind of know you and I have a friend in the business, I'm choosing you.

Because that offer is sexy enough.

That claim is emotionally connecting enough that I would say I'm at least going to interview you.

I'm at least going to give you a shot.

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