Do not give up on the business. Operationalize the business. That's the hard work. Do the hard work so that you

earn your pivot so that you end up on the other side stronger and better so that you take the

lessons you've learned and you move it into the next chapter of your life. Welcome to the

Jasmine Star Show where we talk about business, specifically branding, marketing,

and today we're going to talk about pivoting. This is the Jasmine Star Show and I'm so happy you're here.

Furthermore, I want to take a second and a moment of truth. I am here because of you. Specifically,

this podcast would not be possible without you. Your questions, you being here,

your feedback, your direct messages, your podcast reviews, just shout out and thank you for that.

So a little bit of behind the scenes. I leverage Instagram to really connect with business owners.

I have done some of my most powerful networking and business opportunities on the back of

Instagram.

So shout out meta for opening those doors.

But specifically, the thing I find the most valuable is when I get a DM from you.

So thank you for that.

I recently put out on Instagram a question and answer poll.

And I said, I want to do a flashfire Q&A session.

And I want to share those questions on the podcast. So that's what I led with. And the craziest thing happened.

Oftentimes when I put out these like flashfire Q&A calls for questions, there's a mix of questions.

But in this particular batch, there was a common theme. And that common theme rose very close to the top. And it was

pivoting your business, how to know when and what to avoid. Those were the common questions.

And I thought to myself, this podcast episode is literally coming from you, by you, and for you.

So we're going to start with Hellie. Shout out, H.B. Lyle 3. H.B. Lyle 3.

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