Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we're going to talk about when the right time is to start advertising on a new platform.

The simplest way to think about it is how many resources do you have and what's happening

with your existing channels?

So if you don't have a ton of resources and your existing channels, still have a lot

of growth potential, don't go and advertise on new channels or go expand your marketing

channels.

What you should do is go leverage and maximize what you're already doing and just do it

better and grow faster.

On the flip side, if your current channels are growing really well, but you have extra

resources, by all means, start testing out new channels.

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