5 Parts to a Successful Event with Chris Mefford

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 8 October 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

How can you create a really great event? One person who knows is Chris Mefford.

Chris knows the 5 parts to a successful event and he's going to tell us what they are on today's episode of The Speaker Lab. As the former VP of Development with Dave Ramsey and a business coach and consultant today, Chris has a massive amount of experience when it comes to putting on events of all sizes.

Today he tells us how to think about, plan and program events. He has a lot of tricks of the trade and you'll hear them all when you listen to episode 258 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

These are the two things you must-have for a successful event: what are they?
Where do you start when planning your event?
Why it's ok to think small!
How do you calculate the costs involved?
Can you launch too early?
Should you have multiple tracks or just one?
When do you send out your post-event survey?
What are the three ways to make money from an event?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:51.2	Hey, what's our friends? Graham Baldwin here. Welcome back to the speaker lab podcast. Hope you're doing well. Hope you're having a great day. We got a great episode for you. And I really do appreciate you joining us and listening. If you haven't already, make sure that you subscribe to the podcast. We'd love for you to leave us a rating and review in iTunes or wherever you listen to podcast. We really do appreciate it. It really does help other people find the show and it really
1:11.4	does mean a lot to us. So today we're going to be talking with a good friend of mine, Chris Mefford,
1:17.0	and Chris has a massive amount of experience when it comes to putting on events, events of all
1:22.4	sizes. He's done conferences with literally thousands of people, 10, 12, 15,000 people, and something that are just
1:28.9	a couple hundred people and everything in between. So the guys literally put on hundreds of
1:32.4	events. We're going to talk through his five-step process of how to think about events,
1:36.7	all the variables that go into events, pros and cons of different types of events, how to plan an
1:40.5	event, market event, programming, how to not lose money when running an event.
1:45.3	He gives all kinds of little tricks of the trade that I think you're going to get a lot from.
1:49.3	So let's just jump right into this conversation with Chris Mefford. Enjoy.
1:57.0	Hey, it was our friends. Grant Baldwin here. Welcome back to the Speak Alab podcast today, joined by my buddy Chris Mefford. Chris is currently the chief marketing officer for a major church out on the West Coast, but in a past life, he was actually the director or vice president, no, vice president, right? Of live events, right? Of live events, right? Vice president. You got to get all these fancy titles, right? Vice president of live events for Dave Ramsey, where you put on, how many events on an annual basis would you put on?
2:23.4	Geez, when I started back, we did about 10 or 12. When I left, we were doing pretty close to about 100 different events.
2:29.6	100 events on an annual basis. So two a week,ish. And so that would, and I'm assuming from outside
	...

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