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The Speaker Lab Podcast

How to Stay Relevant with Scott Stratten

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 15 October 2019

⏱️ 44 minutes

🧾️ Download transcript

Summary

Scott Stratten is a phenomenal professional speaker who has been in the business well over a decade, and today he tells us what he's learned about how to stay relevant as a speaker.

We also talk about Imposter Syndrome why even the most accomplished speakers are not immune, and his latest book, The Jackass Whisperer.

This is a fun conversation full of Scott's trademark honest wisdom so join us for episode 259 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Do you have to be the expert on something before you speak on it?
  • Why it's not keynote or bust in the speaking world.
  • What it means to follow your grain.
  • Why did he have to focus on non-Canadian markets at a certain point?
  • What is his advice for people who think they'll "make it" once they sign with a bureau?
  • Why is he pivoting with his next book?
  • What is his biggest issue with the speaking world?
  • How and when does he say no?
  • And so much more!

 

EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there.

0:49.0

Hey, what's our friends? Grant Baldwin here. Welcome back to the speaker lab podcast. Hope you're

0:53.1

having a great day.

1:05.5

We really do appreciate you hanging out with us and joining us, whether this is your first time listening to the show or you've listened to all 200, I don't know, a bunch of these episodes.

2:01.1

I really do appreciate it. We're glad that you're here. If you haven't already, we'd love for you to leave us a rating and review in iTunes, wherever you listen to the show. Make sure you subscribe. Tell a friend about it and spread the speaker love. Speaker love, speaker lab, message, love. You know, okay. Let's get to today's conversation today. We're talking with a friend Scott Stratton. Scott is a phenomenal professional speaker. He's been in the game for a long time, has a lot of knowledge. This is really a wide-ranging conversation. Scott is one of those guys that kind of marches, I butcher this in the conversation, but he marches to the beat of his own drum. And so we talk about how you do that, how you get to that point and what that looks like. We also talk about some of the insecurities, the doubts, the imposter syndrome that he and many speakers feel. I think oftentimes we look up to speakers. We admire, we respect and think, ah, they get it all figured out. And so we talk that through. Scott, we talk about what he's done over the years, what he plans to do over the coming years to stay relevant and I continue to do this for a long time. So really fun conversation.

2:05.8

Always enjoy having Scott on the show. So let's just jump right in. Here's Scott Stratton. Enjoy.

2:13.0

Hey, it was our friends. Graham Baldwin here. Welcome back to the speaker lab podcast. Today joined by my buddy Scott Stratton. Scott, I have a question.

2:22.2

Do you think of yourself as an anomaly of a speaker?

2:27.5

Meaning that you seem like a very unconventional speaker.

2:29.1

You march to the beat of your own drum.

2:32.6

You don't typically follow the usual advice given to speakers.

2:34.8

And it's kind of, hey, I'm going to do it my way or the highway and that's it. Do you find that that is an anomaly or you feel like more and more

2:40.1

speakers are doing it that way? It depends. I always found it depends on the path of which one took.

2:46.1

And by the way, thank you for having me. I'm always happy to be in the lab. It's awesome,

...

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