5 Must-Know Tools for Thoughtful Marketing | Tom Ferry Show

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 11 June 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. Watch or listen right now. The tools for thoughtful marketing are waiting. In this episode, we discuss… 0:00 – The Best vs. The Rest 2:25 – A counterintuitive rule 4:50 – Marketingexamples.com 6:20 – 1of10.com 9:40 – reallygoodemails.com 13:50 – Tweet Hunter 16:55 – Dribbble

Transcript

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0:00.0	What do 5, 239 agents know about listing 45 plus properties?
0:06.0	That is exactly what we're going to talk about today.
0:08.6	Welcome to the Tom Ferry Show. show.
0:16.0	Welcome back to the show. Today I've asked my friend Jimmy Mackin, co-founder of Listing Leeds,
0:20.0	to help us unpack with the one thing that all agents that are listing a lot of property right
0:25.2	now understand and that is marketing matters.
0:29.1	The agents that are listing a lot of property are doing way more marketing.
0:31.8	So I know normally this is
0:33.0	Jason Pantana's era, but I said, hey Jimmy, let's unpack the tools that we're
0:38.6	looking at when we're trying to create campaigns and help our clients move
0:42.2	forward.
0:43.1	But first, I want to share some interesting stats,
0:45.0	because I mentioned that 5,239.
0:47.3	I asked my friends over an F&F, could you pull up the data
0:50.2	from 2023 and 2024 and help me understand the tranches or the numbers of agents
0:56.1	and how many properties they listed in 2023 so listen to this in 2023 1.3
1:02.1	million agents listed four or less houses.
1:05.0	Four or less houses.
1:07.0	You saw the same Inman NAR report that I did that said 49% of the agents last year
1:11.3	did zero to one transactions.
1:14.2	So we know that number is probably a little misleading.
1:15.8	It's probably not even 1.3.
	...

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