5 Marketing Bets We Are Doubling Down On #1788

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On. [00:30] The prospects offered by TV advertising and how to test this channel out. [01:15] Attacking the platforms where Gen-Z is hanging out. [01:46] Buying companies as a way to grow. [02:23] Tapping into the hunger that people have for communities. [03:22] Hiring people that have been successful at previous jobs with your competition. [04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:50.6	Today we are going to talk about five marketing bets that we are doubling down on.
0:56.7	So number one, I'm doubling down on television ads.
1:01.1	Television ads have a different perceived value than let's say quote unquote normal online
1:06.4	ads.
1:07.4	And what I found with television ads is typically they're a little bit more expensive than
1:11.7	Facebook ads, but a little bit cheaper than Google ads.
1:15.2	And that's not that expensive.
1:16.5	I know quite a few companies that are running television ads I've been doing it successfully.
1:21.0	So you should consider testing it out.
1:23.3	And the cost isn't that bad.
1:24.5	You can actually get started for $5,000, $10,000 and run a test run.
	...

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