5 Marketing Expenses You Shouldn’t Be Cheap On #1789

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On. [00:30] Trying to save a few bucks while hiring is just not worth it. [01:12] Becoming more aware of the power of branding. [01:52] A cheaply held event does more damage than good. [03:01] Going all out on content creation with the goal of building an audience. [03:48] Paying for the best versions of the most critical marketing software. [04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Brex Ramp Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:48.5	Today, we're going to talk about five marketing expenses that you shouldn't be cheap on.
0:54.6	So building on the last episode, the number one thing that you shouldn't be cheap on,
0:57.9	is when you're hiring talent.
0:59.4	Okay.
1:00.4	Neil and I have learned this over the years, trying to nickel and dime to save, you know,
1:04.2	a few extra bucks is just not worth it at the end of the day.
1:07.4	If someone knows what they're doing, they know what they're worth and you should just
1:10.0	pay it if not pay them a little more because if you want a good job done, you pay the people
1:13.6	that know what's going on, right?
1:14.8	So the analogy I've used in the past is if you're going to hire someone to redesign your
1:19.0	home or even more extreme, if you're going to hire someone to do surgery on you, you want
	...

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