5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8 • 821 Ratings

🗓️ 24 March 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ We talk about the challenges of growing a profitable online business and how she uses YouTube to attract high-quality leads. Gillian tells her story of going from running a loc...

Transcript

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0:00.0	Three times on this podcast, I've had people as guests who have had a significant impact on me and my business journey.
0:08.0	And Gillian Perkins is no exception.
0:11.2	Many of you know that this is my second online business and my first online business, which was decimated by the pandemic, was teaching Chinese. And back in those days,
0:24.2	I was heavily invested in growing my YouTube channel. Now, I made a mistake. I grew a great YouTube
0:30.9	channel before I really had an offer. But once I got the offer down, I should say, then the YouTube channel became a good
0:39.8	source of leads for my offer. And Gillian can speak to this. Let me share with you a little bit
0:46.1	about her. She is the CEO of Startup Society, a YouTuber, who I would say a huge YouTuber.
0:52.7	How many subscribers are you at right now, Gillian?
0:54.7	Somewhere a little north of 700,000.
0:56.7	All right.
0:57.8	And the host of the Work Less, Earn More Podcast.
1:02.5	She teaches people how to start and build profitable online businesses
1:06.5	that allow them to earn passive income and live a flexible lifestyle.
1:11.9	And on the personal side of things, Gillian is a Christian mom who homeschools her five kids.
1:18.1	Oh my gosh.
1:19.6	Every time I meet somebody who has double the family size of mine, well, you're just technically
1:24.6	slightly more than double because I only have two kids.
1:26.8	I'm like, how are you running a successful business and running such a large family? Because I feel
1:32.7	like I'm privileged to be up here in like my guest bedroom converted into an office. And my wife is
1:38.2	downstairs and our two kids are trying to pull her brain apart actively on the daily. Did you go
1:44.1	through that, Gillian?
1:44.9	Oh, for sure. And little secret that lots of people know, but not lots of people on the
	...

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