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The Art of Online Business

The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8821 Ratings

🗓️ 26 March 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the first YouTube video to email sequences and sales. She also talks about how she bal...

Transcript

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0:00.0

So what we're going to do for you is on today's episode, break down a successful funnel that's powered by YouTube traffic as a Facebook and Instagram ads manager.

0:10.1

Well, I love working with clients, but some of the hardest clients to work with are the ones that have YouTube channels because YouTube videos warm up a lead like nothing else. And so I've invited a guest. She has quite a

0:24.0

large YouTube channel just north of, uh, at this point, what is it, Gillian? Would you say 700,000?

0:29.9

Yeah, a little bit more than that. All right. And what Gillian's going to do is break down her

0:36.5

funnel. So you can see what a funnel might look like

0:40.2

if you choose to reverse engineer for yourself. And let me go ahead and introduce her.

0:45.2

Gillian Perkins is the CEO of Startup Society. She's a YouTuber and the host of the Workless

0:51.4

Earn More Podcast. He teaches people how to start and build profitable

0:56.2

online businesses that allow them to earn passive income and live a flexible lifestyle. And on the

1:03.8

personal side of things, Gillian is a Christian mom who homeschools her five, and at the time of this recording, not quite yet six kids, but on the way number six is coming.

1:16.0

She and her family live on a 15-acre property in Oregon, which if you don't know, is just south of my home state of Washington.

1:24.0

In her free time, Gillian enjoys cooking, gardening, and water color painting.

1:29.6

Welcome back, Gillian, for the second episode.

1:31.8

This should be a good one.

1:32.7

Yeah, I'm looking forward to it.

1:33.9

I always love talking sales funnels, getting into those numbers.

1:37.3

I mean, I always say that, like, well, something Jamie says, too, is what's the point of bringing in leads if we don't have a funnel that converts

1:44.9

leads into cells effectively because I do believe that like God put you here on the earth

1:52.4

with skills and passions to help people and help them have that transformation and so part of that

1:59.3

is a good funnel so you want to start off with a little bit

2:03.9

about your YouTube channel and then let's get into the juicy stats and how your funnel looks.

2:10.2

Yeah, yeah. So I've been doing YouTube for six or seven years now. But when people hear that

...

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