What if you're running ads to a low ticket offer, but instead of breaking even or profiting, you're actually losing money or even a lot of money?

Well, that's exactly what happened on a recent call with someone that I had, and they were spending like $1,000 on ads but had only made $600 back.

At least they were quite accurate in their data tracking.

So that would be a 0.6

ROAS return on ad spend not exactly a winning funnel but after diving in with them I

found a few key issues and simple fixes that should completely change their results and

so you can implement these same fixes in your SLO offer, if you will, in your self-liquidating offer.

So in this episode, I'm going to break down the tweaks that I recommended, including the pricing strategy and upsells.

And also, I made a recommendation about how to make money from the email list.

You can apply these to your offer too. So this person was running their ads to a $19 mini course

with a $9 order bump,

but they're only making back 60% of their ad spend.

And I asked what the order bump conversion rate was,

and they said 80%, which sounds great.

Actually, that is amazing, but it's too high. Remember, they

came to me because they weren't breaking even. And so you know what I told them? Well, I'll tell you

later in the episode. But also, what else? The other problem I noticed was that there was no upsell.

And so they weren't capturing additional revenue from buyers. Remember that if you're running

cold traffic to your SLO funnel and

you know the messaging is right, you know, the order bump has, allows you to obtain a result

that the first offer works towards, but in a more quick way, saving you time and the upsell

does the same thing, you should see somewhere around 15%, maybe 20%, if you're doing good, of the people who get the first offer, let's call it the $19 offer, also buy the order bump.

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