#5: Jamie Kern Lima—How to Overcome Your Fear of Selling
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 1 February 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
If you're running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple.
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Transcript
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| 0:00.0 | You're listening to the Business Made Simple Podcast. As a company, we certify the world's best business coaches. |
| 0:08.0 | And on this podcast, we teach you everything you need to know to grow a business. |
| 0:12.0 | I'm podcast producer Bobby Richards and this |
| 0:14.6 | week we're taking a slight detour from our seven-part series how your business is |
| 0:19.1 | like an airplane to ask how can you overcome your fear of selling? |
| 0:23.3 | To help answer that question, we're welcoming aboard Jamie Kern Lima. |
| 0:27.2 | And we'd say Jamie knows a thing or two about sales |
| 0:30.4 | after starting It Cosmetics from her living room, then selling her business to |
| 0:34.4 | L'Oriel less than 10 years later for 1.2 billion dollars. Yes, that's |
| 0:40.5 | billion with a B. Our host Donald Miller and Jamie used the entire |
| 0:45.4 | episode to talk one-on-one giving you direct insight on what it really takes to |
| 0:50.0 | sell any product and how to overcome your fear of selling and come out the other side |
| 0:54.5 | stronger and more confident than ever. But before we start things off if you |
| 0:58.8 | haven't yet go listen to our first four episodes of this series where our host Donald Miller and co-hosts Dr. J.J. Peterson and Kula Callahan |
| 1:07.0 | use Part 1 to provide a detail overview of how each part of an airplane corresponds to your business, then in part two, explore the cockpit or your leadership. |
| 1:16.7 | In part three, focus on the right engine or your marketing, and then in part four, discuss the left engine your sales but if you're all caught up enjoy this special one-on-one conversation with Jamie Kern Lima this is business made simple. Jamey Cur and Leymah, thanks for being with us. |
| 1:36.5 | Donald, I'm so happy to be here. |
| 1:38.5 | Thank you so much for having me. |
| 1:39.9 | When I think about your life and the book believe it you know people can look at your |
| 1:44.8 | book and go boy it's great you're releasing a book the work that went into |
| 1:48.6 | living the life that the book tells about seems grueling. |
| 1:53.2 | I mean, you know, it's like, you know, coming home from war and writing about it in the sense that you built this company that you ended up selling for hundreds of millions, over a billion dollars, right? I know that you ended up selling for hundreds of millions over a billion dollars right? |
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