You're listening to the Business Made Simple Podcast.

As a company, we certify the world's best business coaches.

And on this podcast, we teach you everything you need to know to grow a business.

I'm podcast producer Bobby Richards, and welcome back to part 5 of our 7-part series,

How Your Business Is Like an Airplane.

And if you haven't yet, go listen to the first four parts of this series, where our host

Donald Miller and co-hosts Dr. J.J. Peterson and Kula Callahan discuss, in part 1, a detailed

overview of how each part of an airplane corresponds to your business.

Then in part 2, explore the cockpit or your leadership.

Part 3 focuses on the right engine or your marketing, and then part 4 takes a look at the left

engine or your sales.

Then finally, last week's left engine companion episode with Jamie Kern Lima was all about

how to overcome your fear of sales.

If you're all caught up, come aboard for part 5, the wings, or your products and services.

Let me ask you all a question, are you really feeling the wind beneath your wings?

Trust me, they'll make a lot more sense later.

But seriously, are your products and services strong enough to keep your business airborne

and cruising to its destination while also being light enough not to weigh it down?

In this episode, the trio, Don J.J. and Kula, help you strategize how to decide the best

products and services to sell to increase your revenue and profit.

And then, Don talks one-on-one with entrepreneur Alcentro Bridge, who shares what she's learned

in creating services from the ground up for her business and social media platform, Copper.

...