Are you looking to generate more leads, more opportunities, and not just

likes from your digital advertising?

Welcome back to this week in marketing. Enjoy the show.

Welcome to this week in marketing. My name is Jason Pantana and I am super pumped

and stoked and all the things I typically say to talk about today's topic,

which is the content for your ads. I get the question all the time, hey,

Jason, I'm running ads on Google, on YouTube, on Facebook, on wherever.

What should my ads be? What should they consist of? In other words, what the question is,

is what's the content in the ad? And let's get like for a second, let's just zoom out and talk

about advertising from just a thinking and a strategy standpoint. Really an ad, an advertisement,

an online ad, whatever word you want to use for it. Really, it's nothing more than an offer.

I'll give you this in exchange for that. So for example, I'll give you this PDF,

but they might be able to download in exchange for your email address. I'll give you this video

in exchange for you watching it for a certain duration. There is always a give and take an ad

is really nothing beyond just an offer. But the question is, what's the offer exactly? And really

fundamentally, there are two types of offers. Your ad, no matter what platform it is, Google,

TikTok, Facebook, anywhere your ad is either offering the product, which is houses or you,

the professional. It's either product or professional. So for example, if I see an ad on Google,

that's like, homes for sale near me and I'm a buyer looking to search for homes. And then I click

an ad and Google search and I go to your website and it forces a registration for an email address

and a phone number and all that stuff. Why so that I can look at houses? Well, guess what? Your offer,

your offer was tied to the product, which is the houses, the properties. If I see an ad,

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