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The Game with Alex Hormozi

5 Core Functions of A Business | Ep 14

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.94.8K Ratings

🗓️ 2 August 2017

⏱️ 4 minutes

🧾️ Download transcript

Summary

"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:13) - Lead generation is important in the business pipeline.

(0:45) - Follow lead gen, inquiry, and nurture sequence.

(1:26) - Craft a sales process and choreographed experience.

(1:42) - Focus on exceptional fulfillment for customer satisfaction.

(2:00) - Don't overlook ascension, reselling, and referrals for growth.

(2:48) - Upsell and retain customers for higher-priced programs.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, love that you're listening to the podcast.

0:02.4

If you ever want to have the video version of this,

0:05.3

which usually has more effects, more visuals, more graphs,

0:07.8

you know, drawn out stuff,

0:09.2

sometimes it can help hit the brain centers in different ways.

0:12.4

You can check out my YouTube channel.

0:13.4

It's absolutely free.

0:14.6

Go check that out if that's what you are into.

0:16.2

And if not, keep enjoying the show.

0:18.4

Hey guys, I wanted to talk today about the five core functions of business.

0:21.3

And this was something that I'd like,

0:23.7

I inherently thought like this is the process that I think about business with.

0:27.6

But when Alchsharfe kind of put it on a chart, I was like,

0:30.8

oh wait, great, it's just, it's just put a better name to it.

0:33.1

We hit all of these pieces, but I didn't delineate it the way he did.

0:36.3

And I thought it was really, really awesome.

0:37.7

So I want to share with you.

0:38.8

And if you can think about your business in these five terms,

0:41.9

then it'll make it abundantly clear to you where you are missing the boat

0:45.3

and where there's a lot of revenue left on the table.

0:47.6

Okay. Now, first place is Legion.

0:50.2

Okay, that's where this whole, this whole game starts.

...

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