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Perpetual Traffic

5 AI video tools you can’t live without with Ian Garlic

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 25 March 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:35 - The Wild Rise of AI in Video Content
  • 00:02:04 - Is Human Video Dead? The Future of AI Creation
  • 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
  • 00:05:31 - SEO Flashbacks and What AI is About to Break
  • 00:11:30 - Behind the Curtain: AI Tools That Actually Work
  • 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
  • 00:14:28 - Airtable Hacks That Supercharge Your Workflow
  • 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
  • 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
  • 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
  • 00:19:59 - How Pro Editors Use AI Without Losing the Plot
  • 00:22:08 - Um, Wait—Do Imperfections Build Trust?
  • 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
  • 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Transcript

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0:00.0

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0:04.4

The tools you need to grow your business shouldn't put you out of business.

0:10.2

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Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on AppSumo

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and with a rotating selection of hundreds of tools, the ones that you're using anyway and

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probably paying too much

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money-back guarantee, you can try any tool risk-free. Oh my God, what a deal. App Sumu rarely

0:50.9

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professional traffic listeners, because prices are already so low, but we got the biggest

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discount we could possibly get from them anywhere. You get 13% off your first order with the code

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traffic 13. These guys have been saving entrepreneurs like you and marketing people like you,

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discounts like this. Head on over to absumo.com. Enter the code traffic 13. I get 13% off

1:22.2

your first purchase at app sumo.com. Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with

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where they grew their revenue by 49.8% year over year and hit eight figures in top line

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revenue for the very first time in their history. And they are now on track for 25 million

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in revenue in 2025.

1:46.7

We are so excited to be working with this company, and the reason why is they started

1:51.9

using Tier 11 Data Suite about a year ago.

1:55.4

It re-reduced their unattributed traffic by 90%.

...

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