meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 28 March 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.

Chapters:

  • 00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
  • 00:00:17 – Business Models, Boundaries & What We’re Not Sharing
  • 00:02:40 – NAC Unpacked: The Metric That Changes Everything
  • 00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
  • 00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
  • 00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
  • 00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
  • 00:14:49 – What It Really Takes to Scale Without Burning Cash
  • 00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
  • 00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
  • 00:21:06 – Target Smarter: Tools That Take the Guesswork Out
  • 00:22:48 – Why Subscribers Are the Real Growth Engine
  • 00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
  • 00:26:07 – Looking Back to Move Forward: What the Data Tells Us
  • 00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
  • 00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next

LINKS AND RESOURCES:


Thanks so much for joining us...

Transcript

Click on a timestamp to play from that location

0:00.0

Our friends over at App Sumo started with one simple idea.

0:04.4

The tools you need to grow your business shouldn't put you out of business.

0:10.2

That's why they work directly with developers to get exclusive discounts of 80 to 90% off software,

0:18.5

saving entrepreneurs like you over half of a billion dollars since 2010.

0:26.7

Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on AppSumo

0:31.9

and with a rotating selection of hundreds of tools, the ones that you're using anyway and

0:36.7

probably paying too much

0:37.6

for, you'll find all the software you need to make your life easier in 2025. Plus, with a 60-day

0:42.9

money-back guarantee, you can try any tool risk-free. Oh my God, what a deal. App Sumu rarely

0:50.9

offers discounts, but they are going to offer a deal here for you, the

0:54.5

professional traffic listeners, because prices are already so low, but we got the biggest

0:58.8

discount we could possibly get from them anywhere. You get 13% off your first order with the code

1:05.8

traffic 13. These guys have been saving entrepreneurs like you and marketing people like you,

1:11.3

hundreds of millions of dollars since 2010. Don't miss out right now because they don't offer

1:15.8

discounts like this. Head on over to absumo.com. Enter the code traffic 13. I get 13% off

1:22.2

your first purchase at app sumo.com. Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with

1:30.8

where they grew their revenue by 49.8% year over year and hit eight figures in top line

1:37.7

revenue for the very first time in their history. And they are now on track for 25 million

1:43.8

in revenue in 2025.

1:46.7

We are so excited to be working with this company, and the reason why is they started

1:51.9

using Tier 11 Data Suite about a year ago.

1:55.4

It re-reduced their unattributed traffic by 90%.

...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.