meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 21 March 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today’s digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you’re still optimizing for ROAS, you’re probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.

Chapters:

  • 00:00:00 - Welcome Back: Why ROAS is Failing You
  • 00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)
  • 00:00:23 - The Metrics That Actually Drive Business Growth
  • 00:01:20 - Meta + Google: The Ultimate Ad Strategy
  • 00:02:39 - Real-World Case Study: How This Brand Crushed It
  • 00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics
  • 00:05:22 - Profit-First Marketing: Why Product Focus Matters
  • 00:11:52 - Behind the Scenes: Live Campaign Breakdowns
  • 00:18:30 - LTV & CAC: The Secret to Scaling Profitably
  • 00:19:04 - Decoding Campaign Metrics for Maximum ROI
  • 00:19:33 - The Overlooked Link Between Profit & Retention
  • 00:21:16 - Treating Marketing as an Investment, Not an Expense
  • 00:22:59 - How to Measure Business Health Beyond ROAS
  • 00:23:24 - Bully Stick Central: A Scaling Success Story
  • 00:24:25 - How Northbeam Helps Brands Scale Faster
  • 00:28:11 - Final Takeaways & What’s Next for Smart Advertisers

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Tier 11 Data Suite

Transcript

Click on a timestamp to play from that location

0:00.0

Our friends over at App Sumo started with one simple idea.

0:04.4

The tools you need to grow your business shouldn't put you out of business.

0:10.2

That's why they work directly with developers to get exclusive discounts of 80 to 90% off software,

0:18.5

saving entrepreneurs like you over half of a billion dollars since 2010.

0:26.7

Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on AppSumo

0:31.9

and with a rotating selection of hundreds of tools, the ones that you're using anyway and

0:36.7

probably paying too much for,

0:38.2

you'll find all the software you need to make your life easier in 2025. Plus, with a 60-day money-back

0:43.4

guarantee, you can try any tool risk-free. Oh my God, what a deal. App Sumu rarely offer

0:51.4

his discounts, but they are going to offer a deal here for you,

0:54.4

the professional traffic listeners, because prices are already so low, but we got the biggest

0:58.8

discount we could possibly get from them anywhere. You get 13% off your first order with the code

1:05.7

traffic 13. These guys have been saving entrepreneurs like you and marketing people like you,

1:11.3

hundreds of millions of dollars since 2010. Don't miss out right now because they don't offer

1:15.8

discounts like this. Head on over to absumo.com. Enter the code traffic 13. You get 13%

1:21.8

off your first purchase at app sumo.com. Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with

1:30.8

where they grew their revenue by 49.8% year over year and hit eight figures in top line

1:37.7

revenue for the very first time in their history. And they are now on track for 25 million

1:43.9

in revenue in 2025.

1:46.6

We are so excited to be working with this company, and the reason why is they started

1:51.9

using Tier 11 Data Suite about a year ago.

1:55.3

It re-reduced their unattributed traffic by 90%.

...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.