497. 5 Signs You Should Be Running Paid Ads For Lead Generation

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 28 December 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you've been on the fence about running ads and want to know when it's viable to start, today's episode (and the next one) is for you! I talk about why most business coaches don't talk about ads, what you should have solidified in your business prior to running ads, and why investing in attention is so effective.

Time Stamps:

(0:26) When to Start Running Paid Ads

(1:27) Hope You Enjoyed Your Christmas

(5:31) What Most Business Coaches Are Saying

(6:42) Developing Your OSS

(7:47) Validating Your Core Offer

(9:33) Quality Backend Offer

(10:46) Strong Email and SMS System

(12:34) Your Blended Cost of Acquisition

(12:51) Funnels We’re Using

(14:27) Investing in Attention and Mentorship

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(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

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0:00.0	Hey, only start ads when you're at 100,000 per month or whatever the number is. It's usually way
0:04.8	higher than I agree with. For 99% of businesses, this would be a death sentence. Only a very,
0:10.5	very small percentage of businesses you see out there doing, let's say, 100K plus months are not
0:15.0	running ads. Even the business coaches who preach this are running ads. Hey, what up guys? Welcome back to the show. Jordan here.
0:22.9	Today I'm going to talk to you about how to know when you're ready to start running paid
0:25.9	advertising. I'm going to give you like a five-part checklist. And you might be listening to this.
0:30.6	Maybe you're already past this and you should have started running ads a while ago and maybe
0:34.1	you're just running into Legion issues that this would help to solve, or maybe you're wanting to get started, but you don't know exactly when is the right time.
0:41.8	I'm going to break all that down in this episode. I'm also going to share with you the best way
0:44.2	to get started from a funnel standpoint or strategy standpoint. Because a lot of people,
0:48.1	they just jump into ads and they do the wrong things, which I did as well. So I'm going to help save you a lot of money, headache, confusion.
0:59.7	Before we jump in, well, let me just share this too. After this episode, the next one, I'm going to basically share with you how to understand if your ads are working, what metrics should you
1:03.7	really be paying attention to and how to, almost like a mindset shift that will allow you
1:08.4	to really crush it with ads where most people, they,
1:11.2	they don't understand these principles of what metrics to look for. So they end up stopping too
1:15.0	early or kind of stressing themselves out, right? Every single day, just not knowing, like,
1:20.4	is this working or is it not working? So I'll break that down in the next episode. Before we get
1:24.0	started, I hope you guys had a great Christmas. All right, it's December 26th. We're
1:27.7	approaching 2024 and my Christmas was awesome. We had our whole family in town. They stayed at our
1:33.4	house. My sister, her kids, my brother's son. It's cool because Jackson and basically my sister and
1:39.8	my brother both have sons who are around the same age as Jackson. So we have three boys in the
1:44.7	family all around a year, year and a half. Maybe it's so much fun. This was the first Christmas
	...

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