You got to think, like put yourself in the shoes of a customer.

Like, when's the last time you just saw an ad, right?

And you just fucking clicked and bought, especially for like multiple thousands of dollars.

Probably not.

You want to think about how long it might take to take someone from a stranger to a lead to an engaged lead to a prospect and a client.

On average, it might take someone, you know, three weeks, maybe all the way up to like four or five, six months.

Yo, what up, everyone?

Welcome back.

Jordan here.

And today is part two of a two-part episode where I'm covering paid ads.

And I want to share with you today how to know if your ads are actually working in the

prior episode I covered more or less how to know when you're ready to start running ads,

like when you should. And it's probably, probably sooner than you think you should. So if you

haven't listened to that yet, I might go back and listen. But today we're just going to cover

more or less how to know what advertising is doing, if it's working. And this is an often

misrepresented concept. So before we get started, I actually want to play a video for you from

Kevin O'Leary. He's one of the hosts of Shark Tank, who's like a multi-bigillionaire. And he's going to

share something that I think is really useful and reiterates everything I'm going to talk about today.

So let me go ahead and play this. Social media today. Well, it lets you build your own network.

Well, I don't have all this equipment? Because I'm supporting all the companies and investments and entrepreneurs I work with.

I generate content every single day in here.

And I do that to tell the story of our companies, the product and the services,

...