And sometimes people need to fail several times to which it creates enough pain, enough

tension to where they're willing to go through that. Because remember, people change when

the pain of remaining the same exceeds the pain of what it's going to take to change.

So you might just be that step right for them that's going to allow them to finally say,

fuck it, I'm ready to change who. I am ready to change my behaviors, how I look at the world, how I show up every single day to create

this new result. But again, not everybody's ready for that when they work with you.

What up, everyone? Welcome back. Jordan here. And today I'm going to talk to you about how to

handle the situation which clients fail in your program. I'm going to give you some actionable

steps towards how to not only think about clients not having success and also like why this

ends up happening for the most part, but I'm also going to give you some behind the scenes look

in our experience with this. You know, we've helped now over 3,600 clients just in IFCA.

Then we helped another man, 3,000 clients just in IFCA. And then we helped another,

man, 3,000 clients in our fitness business. So it might not come as a surprise to know that we've

had some clients that did not have success in our programs, both fitness and business. And so I'm

going to walk you through like a few of those experiences. And it's just some entertaining stories.

And then also just like step by step five keys to think about this and how to handle it. So it just doesn't keep you up at night.

Right. Because if you're a coach, I'm sure you care a lot. And a lot of times we end up putting so much focus on attention on the clients who not only don't have success, but who are not going to, that we end up doing that at the deficit or detriments the clients who we should

be focused on, who are having success and who want to change. Right. So look, it's literally

impossible to ensure a 100% client success rate, right? Because that would also require that

people do 100% of what you need them to do to have success. And that's just not how humans work.

A lot of people are just so much quicker to blame others than take responsibility for their

own failures. It's just human nature. If you're listening to this, you've probably done it.

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