A lot of times the things that are going to get the most shares aren't the things that are also going to get you clients. Okay, client, client type content is very specific, speaking to their problem, agitating their problem, and then positioning your solution. None of that stuff is typically going to get shared, but it will convert people into conversations and then clients. But you need to think about things that are like outside of your niche that are entertaining, aspirational, thought provoking, or extremely relatable, that will bring in swaths of clients, or not clients, but followers. And then some of

those followers will then see your fitness content and will be hooked from there.

Hey, everyone. Welcome back to the Fibbiz podcast. Jordan here. And today I'm going to share with you

five little-known Instagram engagement and growth hacks

that are working today. We learned this from Brock Johnson, who you maybe have heard of Brock,

but he presented at our live event last week. And the live event was epic. We had about 220

clients, a few people who weren't clients. Long story, but it was an incredible experience. There were so many of our

speakers who provided like tactical action step takeaways and advice that some of those

you guys will get to hear as podcast listeners. We'll probably share a couple of them on this

show. But I thought I would go ahead and just share with you a very actionable, tactical

thing that we learned from Brock this

weekend. So if you don't know Brock, he grew his Instagram from like zero to 400,000, actually now

600,000 followers in two years. And over the last 12 months, he's gained 400,000 followers. And he basically

gave us step by step tips on how he was able to do that. All right, I'm just going to run through those with you and expand a little bit on what I think are the most important. So we're going to talk about how to

prime your profile effectively, how to use SEO search features. And then I'm going to share with

you what he said is the most useful framework for getting more shares and engagement and therefore

growth and followers. All right. So the first thing, it's kind of

obvious, but he talked about how picking a niche, right? And if you're listening to this, you probably

understand that. But it's like creating really relevant, hyper-specific stuff so that you know who

you're speaking to, right? So anyways, we don't need to get into that super in-depth. But the second

thing he talked about was simply optimizing your profile.

So the first thing he shared was your avatar photo. So if you look up Brock on Instagram,

...