494: Behind the Rank: Liz Turner on Building a Business That Gives More Than It Takes
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 27 May 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
For many leaders, the personal business feels easy and it's the team that becomes exhausting. In this latest episode of Behind the Rank, I'm joined by Liz Turner, an Executive Sales Leader with Norwex, to go deeper and discuss what happens when you love your personal business but struggle to lead your team.
As you'll hear today, for 5 years Liz operated from a place of fear-disguised-as-strategy, pushing herself and her team while secretly holding all the pressure inside. We explore the reality of her pusher mask, the moment she realized she'd emotionally disconnected to protect herself, and the powerful breakthrough that happened when she finally trusted her calling over her agenda.
Liz's story is a powerful example of what becomes possible when you change your source from fear to love. Her business has transformed into one that gives more than it takes, and her team is now rising up to carry her in the moments she needs it most.
Listen to Learn:
3:45 - The reason Liz initially joined Norwex and impact her calling had as it pulled her towards doing something meaningful
7:30 - The moment strategy replaced calling and how learning to "earn the trip" shifted everything from connection to metrics
11:31 - Why Liz never told anyone her goals and the internal pressure she faced carrying everything alone in silence
15:22 - How she accidentally fell into leadership twice before fear-led thinking made every rank after that so much harder to achieve
19:07 - What happens when a "Pusher Mask" leader realizes their team won't move without them and the cost this awareness ultimately has on the person
24:45- The devastating moment Liz set up accountability partners to take a month off after having her second son, only to watch her business go downhill
33:01 - Why she felt so threatened during our coaching call and what happened when she finally stopped fighting the process
43:30 - The 45-minute breakthrough session where Liz realized she and her struggling leader were actually fighting the same fear
46:51 - How trusting her calling in outreach conversations has completely transformed the quality and depth of her connections
51:00- What Liz is seeing on her team now that she's changed her source
55:19 - The powerful moment on a team call when Liz's team transferred belief back to her, just when she needed it most
Click here to subscribe to our LOVE-LED™ Weekly emails!
Follow me on Threads & Instagram at @bob_heilig
Join our free Network Marketing Community
Subscribe to our YouTube Channel
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Bob here. Welcome to the Your Virtual Upline podcast. |
| 0:12.3 | And the quality of conversations have been so much better. I reached out to people just because |
| 0:17.5 | they've been on my mind and I've been called to do that and they bring up something about a product or the business and it just feels genuine and light and it's going |
| 0:28.2 | where it's supposed to go. |
| 0:30.9 | Well, all right, everybody, welcome back to another episode of Behind the Rank. So today I have with me, Liz Turner. Liz is an executive |
| 0:44.1 | sales leader with Norwax. Liz, thanks for hanging out with me today and sharing your story. |
| 0:51.3 | Thanks for having me. So Liz, why don't we just kind of start off, just tell us a little |
| 0:57.5 | bit about yourself and how long you've been with Norwax and kind of what your journey has |
| 1:03.5 | been like up until this point and, you know, centered really on just where your business was, |
| 1:10.7 | like right before we really started working |
| 1:13.5 | together in this new type of work in the beginning of this year. |
| 1:17.3 | Okay. |
| 1:17.9 | So I have been with Norwax a little bit over five years. |
| 1:23.3 | Outside of Norwax, I also work part-time as a speech therapist. |
| 1:27.3 | I have two little boys that keep me extremely busy and my wonderful husband, Anne. Outside of Norwax, I also work part-time as a speech therapist. |
| 1:32.0 | I have two little boys that keep me extremely busy and my wonderful husband, Alex. |
| 1:40.6 | And I did not see myself joining Norwax, but it has become something that I am so passionate about and feel like I have been so called to do this. And I think when we first started |
| 1:46.9 | working together, I remember telling you that I loved my personal business. It was super |
| 1:54.9 | easy for me to do the parties and talk to people. Where I struggled was with my team. And it just felt |
| 2:05.3 | absolutely exhausting. I did not feel like I had the mental capacity or the energy to work with my |
| 2:11.9 | team, especially after dealing with patients all day and my family. Like I just did not feel like I had anything left in my tank |
| 2:20.0 | because I would get so frustrated that my team wasn't doing |
... |
Transcript will be available on the free plan in 17 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Bob Heilig, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Bob Heilig and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.