493: The Book It Took Me 6 Years To Write
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 27 April 2026
⏱️ 28 minutes
🧾️ Download transcript
Summary
We are often told that success requires a thick skin and a relentless grind. But what happens when that skin becomes a wall that keeps everyone out - including yourself? This is a deeply personal solo episode for me, as I share the behind-the-scenes of the journey that has taken me 6 years to put into words. I'm sharing the story behind my upcoming book, Love Led Growth, and the "middle of the fire" moments that finally made it possible to write.
For the last several years, I realized I was living a contradiction: teaching leaders how to lead with love while running my own business from a place of deep-seated fear. I discuss the heavy cost of Fear-Led Growth, the reality of emotional disconnection as a survival tactic, and why I had to stop showing up in my own business just to survive the weight of it all. This isn't a success story about how I figured it all out; it's an honest look at what it feels like when your world crashes down and you're forced to face the masks you've been wearing.
If you've felt a sense of heaviness in your work lately, or if you feel like you've been going through the motions of a life you aren't actually in, this episode is for you as I explore the difference between simply surviving your career and actually living your calling.
My new book officially launches in October 2026. It is a roadmap for the leader who is tired of the trade-off between being successful and being true to themselves. You can pre-order your copy of Love Led Growth now, and if my work has ever added value to your journey, it would mean the world to have you join me in this next chapter.
Listen to Learn:
1:18 - The honest truth about why I've been MIA from the podcast and Instagram, and the pattern I was feeling that made showing up feel impossible
2:59 - What actually broke me: the moment I realized I had emotionally disconnected from my business and my life just to survive the pressure
7:35 - Living inside Fear-Led Growth in real time and why I couldn't write the book God called me to write until my own world crashed down
14:13 - How fear alters a leader's posture as the weight of success gets heavier, and why high-performers often struggle with the person they are becoming
14:47 - What it looks like to disconnect in your business: being present enough to look the part, but far enough away to never actually be there
16:25 - Why sharing the challenges you are currently walking through is the most powerful way to connect with and lead others from a place of LOVE-LED™ calling
17:50 - Why my calling is taking me somewhere different, and the scary reality of doing work that goes against everything the industry teaches about success
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Transcript
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| 0:00.0 | Hey, Bob here and welcome to the Your Virtual Upline podcast. |
| 0:10.5 | The reason I've been gone and the reason why it's felt so heavy and hard for me to show up in my own business for the last few years, as I realized |
| 0:24.4 | I've stopped letting myself feel anything. |
| 0:31.7 | So I wrote a book, finally, and I am excited to share with you it is coming out in October it is called |
| 0:42.3 | love led growth and you can pre-order it right now I put the link in the show notes if you |
| 0:49.1 | want to check it out now I didn't create this episode today to sell it to you. |
| 0:55.3 | I created this episode to share the process of writing it with you. |
| 1:00.2 | Because I believe that many of you are going to resonate deeply with what I share today. |
| 1:07.0 | I'm going to share with you some personal challenges that I've had in my business and in my life over the last couple of years that I'm going to share with you some, some personal challenges that I've had in my business and in my |
| 1:12.4 | life over the last couple of years that I know many of you have dealt with similar things. |
| 1:18.2 | And I also want to help you understand why I've been so MIA here on the podcast for the last |
| 1:22.7 | five or six months. I didn't announce that I was stepping away, right? I didn't tell you that I was taking a |
| 1:29.6 | break. I just stopped showing up. And if I'm honest, that's been a pattern of mine for the last |
| 1:35.7 | really two to three years in my business. It's showing up is just, it's felt harder. It's felt |
| 1:41.3 | heavier. It's been more difficult to do. And something has felt |
| 1:45.0 | off. And I really couldn't name what it was. You know, still something I'm working through. |
| 1:51.3 | I haven't posted on Instagram since December of last year. I have been showing up on Facebook, |
| 1:56.3 | but I've kind of let that piece of the business go. And look, some of you noticed, but most of you probably didn't. |
| 2:03.7 | But I noticed. |
| 2:05.8 | I noticed every week that went by that I didn't record an episode, that I didn't go |
| 2:10.3 | live on Instagram or Facebook or, you know, share something in a post. |
| 2:15.5 | And for a long time, the story that I told myself is I was just busy, |
... |
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