491: Master Relationship Marketing
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 30 September 2021
⏱️ 47 minutes
🧾️ Download transcript
Summary
Does having a referral based business make you feel like you don’t have control when it comes to managing your leads? Have you been feeling like you need to do everything and be on every platform to advertise your business? Or maybe you feel like you need to create a better marketing strategy in order to get that steady stream of clients you need.
Relationship marketing is a great way for service based businesses to build strong connections, come from a place of service and gain consistent client leads from referrals.
This week our Accountability Coach, Elizabeth Cook, joins me to talk about relationship marketing and how you can use this strategy to get new client leads while also nurturing your current client relationships.
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Transcript
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| 0:00.0 | Does having a referral-based business make you feel out of control in terms of the leads that are coming into your business? |
| 0:09.1 | Do you feel like you should be doing more on social media or blogging or some new marketing technique? |
| 0:15.0 | Because that's what you see others doing or teaching? |
| 0:18.9 | Have you heard about relationship marketing, but maybe don't know exactly |
| 0:24.3 | what it means or how to do it? We've got you covered on all fronts today. I'm joined by our |
| 0:31.4 | accountability coach, Elizabeth Cook, who is so skilled at asking me questions that I share more than I was planning to. |
| 0:38.6 | But that's your win. |
| 0:42.2 | Before we dive in, may I welcome you to the BizChicks podcast, which has been a resource |
| 0:48.1 | for women's service entrepreneurs since 2014. |
| 0:52.7 | I'm your host, Natalie Eckdal. I'm a business strategist, former competitive |
| 0:58.1 | swimmer, out-of-the-box thinker, author, speaker, mama, MBA, and CEO of BizChicks, Inc. |
| 1:06.5 | Our business is dedicated to helping women entrepreneurs leave a lasting legacy through their business |
| 1:13.0 | by creating more impact, more profit, and more time for their VIPs. |
| 1:18.8 | My VIPs are my husband Mark and our three children, ages 6 to 19, and are Bengal cats, |
| 1:25.6 | Missy, and Max. |
| 1:27.1 | I have a very full life running a home family and this dream business where we coach and train |
| 1:33.0 | high performing women entrepreneurs. |
| 1:35.9 | I'm a fan of keeping things real here and want to share that I'm able to accomplish all I do |
| 1:41.0 | and still have time for my loved ones because I have help at home and in the business. |
| 1:46.5 | I always encourage women to get as much help as they can afford. And may I remind you that |
| 1:52.4 | just because you can do something does not mean that you should. Elizabeth, welcome back to the podcast. Hi, Natalie. I'm so excited you're here. You're the |
| 2:05.2 | accountability coach in our Six Figures Lab group coaching program. And we like to come together |
... |
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