A new product launch is an exciting time as a business owner.

But it can definitely be one of the most nerve-wrecking times as well.

We know that we have to put forth a strong effort to get our product off the ground successfully.

In the same way that it takes quite a bit of fuel and propulsion to launch a rocket into space,

we need to fuel the launch of our products on Amazon.

But how can we do this without lighting too much money on fire?

Today we'll talk about some ways to launch your product without giveaways, rebates, or discounts that destroy your profit margin

and potentially prevent you from continuing to grow your brain. Why do we default to discounting for a new product launch?

It might be due to fear of slow sales.

It might be a belief that it's the only way to rank our product early. And I'm a

huge fan of the low price launch strategy. It can work really well to get that initial sales boost.

But we have to remember our frame of mind. We are building our business to build an asset. We're

not necessarily chasing a lightning strike

of quick sales. Most launches kill profit before they really take off. Like I said, discounts,

rebates, refunds on purchases, and massive PPC blasts can cost 70 to 90% of your profit margin in the first 60 days. And a huge danger

of pricing too low for too long is that you're not calculating your true cost of acquisition

during launch. Because if you're not ultimately going to make a profit selling your product for

$15, the stats and metrics that you're gathering in this early launch phase really mean nothing to you in the long run.

You might have a really good conversion rate at a $15 price point.

But if your ideal price point is $25, whatever conversion rate you're getting now means very little

when trying to predict the success at $25 or $30.

And this issue of doing the low price launch strategy for too long or without a strategy in place

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