Forget what your supplier told you. Forget the it's selling well on TikTok hype.

There are really two core metrics that actually predict if your product will survive the brutal

e-commerce landscape.

Welcome back to Built by Business. I'm Andy Isam. And if you've ever launched a product,

had a few sales, and then thought, I think this could work, only to watch it slowly die, this episode is your wake-up call. We're going to cut through a lot of the noise of e-commerce and zoom in on the

two key metrics that tell you

if your product has staying power or if it's already on life support. There are a lot of metrics

you can track with your online business, especially with your e-commerce brand. Impressions, sessions,

click-through rates, conversion rates, revenue, ad spend, ACOS, tacos, net profit,

profit margin.

If you're using a tool like seller board, you're going to see a plethora of data points,

breakdowns of different fees, storage, seller, FBA.

And yes, all of these metrics are important to understand and track on a

regular basis. But when you've launched a new product and you're in that, we'll call it the honeymoon

period, the first three to six months selling on Amazon, there's really two metrics that matter

the most. These are the metrics that will tell you if your product has good long-term viability.

The first metric and probably the most important metric in e-commerce is conversion rate.

This is the percentage of sessions that result in a sale.

If a hundred people view your Amazon listing, how many of them actually make a

purchase? Conversion rate matters because a high conversion rate means you have really good product

market fit. You have good pricing fit or you have good trust in the value that your product is

providing.

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