#492 - Bundling for Profit: The Low-Hanging Tactic Amazon Sellers Ignore

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 27 July 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy breaks down how to use Amazon product bundling to increase your average order value, boost profitability, and defend your listings from hijackers.

Whether you're using Amazon Virtual Bundles or creating physical kits with custom packaging, the strategy is the same: give customers more value while boosting your margin.

Andy covers what types of bundles actually work, how to name and position them, and how to avoid the biggest bundling mistakes sellers make.

All my resources here: www.andyisom.com

2 FREE Months of Sellerboard: https://sellerboard.com/?p=01393

Transcript

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0:00.0	You might have a good PPC strategy in place. You may have done a recent content refresh and
0:04.9	improved your images, but you may be ignoring one tactic that could boost your profit,
0:10.6	defend your listing, and increase your average order value. And that is bundling.
0:16.9	Today we're Today I want to talk about a tactic that doesn't get nearly enough attention that I think it deserves, especially considering how simple and powerful it is.
0:33.1	Bundling isn't just for gift sets or holiday kits. It's a strategic play for profit margin, ranking,
0:40.0	and defensibility. The success of my entire brand, Remi & Rue, was built on this strategy. We did
0:46.8	the math, and by bundling and selling four packs of products, we could offer incredible
0:52.8	value at our price point with significantly higher profit
0:56.1	margins than we would get selling a single unit. The crazy thing with bundling certain
1:01.0	types of products is that the traffic volume is the same. People are searching for dog bandanas,
1:07.0	or baby bibs, or socks for boys. Simply by bundling and by selling more units in your offer.
1:14.6	You can increase the average order value, likely make a higher profit margin on that bundle,
1:19.8	and of course earn more income along the way. Why is bundling underused on Amazon?
1:25.6	I think most sellers avoid it because, one, it seems like extra work. Maybe it's
1:30.8	more complex packaging. Maybe you have to come out with more designs, more styles, more skews.
1:37.2	Maybe they're avoiding it because they don't realize how powerful it is for SEO and conversion.
1:42.6	Or they believe that customers only want the individual product,
1:46.3	not the set. Quote of the day to put on our model wall would be people buy solutions, not skews.
1:52.3	In many cases, a good bundle is also solving a good problem. And for a four pack of dog bandanas,
1:58.2	that problem could be as simple as, I don't know what designs to buy.
2:01.8	Or I don't want to overspend on one single bandana. Here are three big wins that you can get from
2:07.8	smart bundling. The first, of course, like we mentioned, higher average order value, which will
	...

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