Every time I launch a new product, new service, new offer, run a big campaign, or try something

that I haven't done before, I still feel it.

That same pit in your stomach anxiety.

And I've been doing this for years.

If you think becoming a so-called expert means that fear goes away, you're going to be disappointed,

but that might actually be a good thing.

What's up, guys? Welcome back to Built by Business. I'm Andy Isam and today we're talking about

fear. Not the new seller nervousness kind, but the kind

that sticks with you no matter how much success you've had. I'll share why the fear never

fully goes away, how to use it instead of fight it, and what separates the pros from the panicked.

Today marks a crazy milestone for the podcast. We officially have two weeks

left of daily podcast episodes in our 90 episodes in 90 days sprint. It seems crazy that just a few

months back, I hadn't posted an episode for weeks. And after committing to posting an episode

every day for you guys, here we are 77 straight days later.

We've got some exciting new goals and challenges that I want to try here after we complete this 90 day challenge.

So stay tuned for what's coming next.

The big lie in entrepreneurship is once you're experienced, it gets easy. Everyone assumes

e-commerce gets less scary over time, but that's because they think expertise means certainty.

The truth is, the more you know, the more you realize what can go wrong. Even on a micro level,

with maybe a new product launch, the fear of failure still hits.

Even if you have 40, 50, or 100k cash in the bank to play with, spending $10,000 or $30,000

on a new product launch is still scary. You realize that there could be shipping delays,

...