490 – Entrepreneurship Journey with Edrizio De La Cruz
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 18 September 2023
⏱️ 39 minutes
🧾️ Download transcript
Summary
From selling guavas in a barrio in Santo Domingo as a child, to selling his startup to Mastercard in Silicon Valley, Edrizio De La Cruz shares his inspirational entrepreneur journey.
Edrizio is the author of the new book "The Underdog Founder - How to Go from Unseen to Unstoppable".
Show notes page: https://www.thehowofbusiness.com/490-edrizio-de-la-cruz-entrepreneurship/
Edrizio is a Silicon Valley entrepreneur and the first Latino Y-Combinator Visiting Partner. He is most known for selling FinTech startup Arcus to MasterCard, in its first Latin America acquisition.
In 2013, Edrizio founded Arcus, a payments-as-a-service platform, secured $19M in funding from Y-Combinator, Ignia, SoftBank, and Citi Ventures, and grew the company to 100+ employees and 100+ clients, including Walmart, 7-Eleven, Santander, BBVA, and Rappi, before selling the business in 2021.
"Underdog Founder" shares Edrizio De La Cruz's improbable odyssey from selling guavas in a Dominican barrio to co-founding his startup, Arcus, in Silicon Valley. Arcus was recognized by Forbes as one of the most successful startups of 2021 and was later sold to Mastercard. This no-nonsense playbook is for the entrepreneurial dark horse, a memoir and business narrative that presents seven key principles to rise above racism, poverty, imposter syndrome, and every imaginable and unimaginable startup obstacle.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business. And now, here is your host. Welcome to this episode of the Hower Business. This is Henry Lopez. And my special guest today is Edricio de la Cruz. |
| 0:22.7 | Edicio, welcome to the show. Thank you so much, Henry, for having me. Really excited. |
| 0:26.6 | Yes, I'm looking forward to this. We're going to chat about his entrepreneurial journey, |
| 0:30.3 | and so it's an incredible journey from selling guavas and a barrio in Santo Domingo as a child |
| 0:36.2 | to selling his startup to MasterCard in Silicon |
| 0:39.7 | Valley. |
| 0:41.0 | Adricio is with me today to share that inspirational entrepreneur journey, experiences that |
| 0:47.0 | he's had, tips and advice. |
| 0:49.3 | And so it's a great story, and I'm excited to talk to him about it. |
| 0:52.2 | To receive more information about the Howa Business, including the show notes page |
| 0:56.1 | of this episode, and how you can continue supporting my show and receive exclusive content |
| 1:01.0 | and discounts through a Patreon membership, just visit Thehowabusiness.com. |
| 1:06.1 | I also encourage you to please subscribe wherever it is that you listen to this show, |
| 1:09.3 | so you don't miss any new episodes. Let me tell you a little bit more about Edricio. Adricio is a Silicon Valley |
| 1:15.7 | entrepreneur and the first Latino Y Combinator visiting partner. He is most known for selling |
| 1:23.1 | his fintech startup Arcus to MasterCards in its first Latin American acquisition for MasterCard. |
| 1:31.0 | In 2013, Andrizio founded Arcos, a Payments as a Service platform. |
| 1:36.1 | He secured $19 million in funding from Y Combinator, Ignea, SoftBank, and City Ventures, |
| 1:43.0 | and grew that company to 100 plus employees and 100 |
| 1:47.0 | plus clients, including companies like Walmart, 7-11, Santander, BBVA, Rappi, and before he sold it, |
| 1:57.5 | as I mentioned, in 2021. |
| 2:00.7 | Edricio lives in Miami, Florida, back in my hometown area. |
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