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The Agile Brand with Greg Kihlstrom

#483: Omnichannel and the future of retail with Kristin Schoenstein and Elizabeth Robillard, eTail Palm Springs

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 12 February 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

eTail West in Palm Springs, CA is coming up in a few weeks and I’m excited to be attending as well as moderating a panel there. To get ready for the event, I have invited the two event directors here today, and we’re going to talk about some of the top trends for retailers to watch out for and certainly topics that will be discussed in much detail at the conference.

To help me discuss this topic, I’d like to welcome Kristin Schoenstein and Elizabeth Robillard from Worldwide Business Research and event directors of eTail Palm Springs, February 26-29 in Palm Springs, CA.

Resources

Learn more and Register for eTail West, February 26-29 in Palm Springs, CA: https://etailwest.wbresearch.com/

Worldwide Business Research: https://wbresearch.com/

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0

The Agile Brand.

0:02.0

Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.

0:18.0

We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused, and sustainable.

0:26.2

This is what makes an agile brand.

0:28.0

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.

0:36.2

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology

0:41.4

services, talent services, and Real-World Application.

0:45.0

For more information, go to TECS systems.com.

0:49.0

Before we get started, I wanted to let you know that my latest book,

0:52.8

Priority is Action, Seven Principles for Better Strategies, Decisions,

0:56.4

and Outcomes is now available.

0:58.4

In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities.

1:04.0

After all, our priorities are what we do, not what we say we'd like to do.

1:08.0

You can find priority as action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.

1:17.2

E-Tail Palm Springs is coming up in a few weeks and I'm excited to be attending as

1:21.2

well as moderating a panel there. To get ready for the event I've excited to be attending as well as moderating a panel there.

1:23.2

To get ready for the event, I've invited two of the event directors here and we're going to talk

1:27.9

about some of the top trends for retailers to watch out for and certainly topics that will

1:32.2

be discussed in much detail at the conference.

1:34.0

Tell me discuss these topics and more. I'd like to welcome Kristen Schoenstein and Elizabeth

1:40.0

Robillard from Worldwide Business Research and event directors of Etell

1:44.0

Palm Springs, February 26 through 29 in Palm Springs, California.

...

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