#484: What it takes to be a category-leading CX brand, with Joe Tyrrell, CEO of Medallia

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 14 February 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia – like my guest today - as well as their customers about where the world of customer experience is heading.

Today we’re going to talk about what it means to be a leader in customer experience and what trends and innovations CX leaders and leading brands need to understand to keep their competitive edge.

To help me discuss this topic, I’d like to welcome Joe Tyrrell, CEO at Medallia.

Resources

Medallia website: https://www.medallia.com

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Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused, and sustainable.
0:26.2	This is what makes an agile brand.
0:27.8	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and Real-World Application.
0:45.0	For more information, go to TECS systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.
1:17.3	So we are here at Medalia Experience 2024 at the win in Las Vegas and there's a lot of
1:22.2	exciting announcements we've been seeing
1:24.0	plus a chance to hear from leaders at Medalia like my guest today as well as their
1:28.4	customers about where the world of customer experience is heading.
1:31.6	Today we're going to talk about what it means to be a leader in customer experience
1:35.4	and what trends and innovation CX leaders and leading brands need to understand to keep
1:39.9	their competitive edge.
1:41.3	Tell me to discuss this topic. I'd like to welcome Joe Tyrell, CEO at Medalia.
	...

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