#482: Making phone conversations with customer count, with Ryan Johnson, CallRail

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 9 February 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

As marketers, there is a lot to keep up with. From trends like generative AI to platforms and methods, and new channels popping up, there is always more to learn. So much so that some of the time-tested, tried and true channels often get overlooked in these conversations. One of these is phone calls - you remember them, it’s what you did before texting, messaging, emailing, and all the other things.

Yet phone calls remain incredibly important and effective. Today we’re going to talk about effectively using data to make the most of phone conversations with your customers.

To help me discuss this topic, I’d like to welcome Ryan Johnson, Chief Product Officer at CallRail.

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CallRail website: https://www.callrail.com

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Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful
1:02.1	progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.
1:16.7	As any marketer out there listening knows there's a lot to keep up with from trends like
1:21.4	generative AI to platforms and methods and new channels popping up all the time,
1:25.8	there's always more to learn. So much so that some of the time-tested tried and true channels often get
1:31.4	overlooked in these conversations.
1:33.2	One of these is phone calls.
1:35.0	You remember them.
1:36.2	It's what you did before texting, messaging, emailing, and all those other things you do.
	...

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