Publix is a great partner.

They've been just amazing to work with.

And what we've been focusing on since the launch is the data analytics,

like using all this data and the incremental data that we're getting now from the incremental volume

to understand our customer.

We are obviously looking to expand into more retailers,

trying to get closer to our customers. Welcome to the Startup CPG podcast. I'm your host,

Jesse Freytag. If you saw Enkanto, which even if you haven't, you've probably heard the song,

we don't talk about Bruno. You may remember the Erepitas that can cure

anything. Lucky for us, Toastit is bringing delicious Erepas to a store near you, and after trying,

I think they also might be magical. Behind that magic, though, is the hard work, vision, and story

of co-founders and sisters, Mafi and Coco, who wanted to bring the

Arapas from their childhood to the U.S.

Listen in as Coco and Mafe share about pivoting from big corporate careers to entrepreneurship,

launching Toast It Online, building their brand, getting on shelves at big retailers like Publix,

and what's next in bringing their delicious

adripas to more consumers.

Hi, Mafé and Coco.

Welcome to the show today.

So excited to have you both here and talk all things toast it.

How are each of you today? We're amazing.

We're so excited to join your show and we also want to hear from you what you thought about

...